Creating fulfilled,
powerful & influential
Careers for Women

Your Career + Right Branding
= Success


You have the power

You’ve been working hard. Now, you want a better job. Or perhaps, you are thinking of changing career. But, you feel stuck in the corporate trenches.

You don’t feel confident enough to make that jump. But deep down you know:

  • It can’t be that hard!
  • You have everything you need to make the change
  • You just need a boost of confidence
  • You can do it if you could get some coaching.

You’re right. It’s within your reach if you know what makes you special and know how to leverage your strengths. It is easier than you think to get to know yourself better.

Discover Your New Pathway

Start with Fascination Personality Test to measure your most impressive qualities. With your test result, you’ll discover:

Your First Impression

How you are most likely to make a brilliant first impression.

Add value

How your personality adds value to others

Better communication

Potential "watch-outs" for your communication style.

Woman at her desk looking at laptop monitor


What is Fascination Advantage?

After becoming one of the most awarded advertising copywriters in the world for such brands as MINI Cooper, BMW, Nike, Godiva, Coca-Cola, How To Fascinate Founder and CEO, Sally Hogshead, began to explore why some advertising campaigns are successful and others fail.

Her studies took her into the fields of neurology, linguistics, biological anthropology, and the economics of purchase decisions. What did she find?

All roads led back to the age-old concept of fascination.
The research and development that followed produced the Fascination Advantage® assessment, now with over 700,000 participants from companies such as Cisco, AT&T, Unilever, GE, Twitter and Porsche, to name a few.

Every individual who takes the Assessment gains a deeper understanding of how to bring value in careers and relationships. In the process, the collective data gives us a deeper understanding of communication within groups and organisations.

This is the first personality test that measures how others see you at your best. It will help you make a better first impression, with your most influential traits.

Next up, find out how you could maximise the benefits of your test with personalised one-on-one coaching.

Leverage your test result with personalised One-on-One Coaching

Your Fascination Personality Test results gives information you need. But how will you use that information? You want strategies and guidance to maximise your strengths.

You want a better job, a confidence boost and clarity on your strengths. Take that next step.